Zaga Colovic
Guided by an avant-garde spirit, I don’t follow trends , I create them. I dare to be bold, innovative, and unafraid to push boundaries in the world of perfumery. I don’t take the beaten path; I choose the roads less traveled to lead and pioneer new directions, introducing fragrance creations that not only evoke deep personal emotions but also shape the future of the industry. I am an artist crafting unfiltered, daring, and unique olfactory emotions. I cherish freedom and minimalism. I don’t accept NO as an answer. Through challenges, I grow creatively and become a better artist. I look forward to tomorrow because it brings new inspirations, creations, and victories. And you?
Driven by strong emotions and my avant-garde spirit, every perfume I create carries a unique fusion of past and future. At heart, I am a rebel, yet with the sincere emotions of a girl bravely embracing all her joys and pains. I craft scents imbued with deep authenticity. By combining unexpected notes and bold fragrance blends, I dare to reshape the traditional boundaries of perfumery. This courage and innovation allow me to create perfumes that don’t just leave a striking impression but resonate profoundly with those who wear them.
With over 19 years of experience in the perfume and cosmetics industry, I have dedicated every day to refining myself and my craft. I create perfumes that uniquely blend Serbian culture and tradition with the knowledge I gained in London — the city where I have lived since 1997 and where my perfume lab and studio bring all the magic to life. I work between London and Belgrade on projects I proudly develop in Serbia, empowering brands through scent strategies and installations. This fusion of tradition and modern techniques enables me to craft fragrances that unite authenticity and innovation.
Born into a family rich in creativity, my first encounter with the magic of perfume happened when I was only five years old. It was a moment of discovery when I smelled my grandfather’s oriental amber (pictured on the left — and to this day, I still have that perfume), a scent that captivated me forever. That fragrance was not just the essence of a perfume, but the beginning of my journey through a world of scent notes and emotions.
My grandfather, a successful businessman, had a huge impact on me — not only as an inspiration in the world of perfumes but also as a mentor in business challenges. From him, I learned invaluable lessons on how to overcome the ups and downs of the business world, developing resourcefulness and persistence. His business philosophy guided me through every challenge, reminding me that every obstacle is also an opportunity for growth and development. This is why I carry the philosophy of winning even when I feel like losing, where every storm brings the possibility of new blooming. Thus, every perfume I create carries a piece of me, blending tradition, heritage, and personal passion.
My perfumes are not just products but emotional experiences ,a fusion of memories of the past and dreams of the future, creating scents that become part of people’s stories around the world.
My ancestors devoted their lives to aesthetics and creation. That inherited passion for beauty inspired me to follow their path, but in a new and different way ,through the world of perfumes.
